Did you see Invaders movie, may have discuss before on Glist I dont know, suppose to be re-do of movie called something like Invaders of body snatchers.
Some alien virus make people act without emotion, violence, selfishness, etc. Seem to me the underlying message is to REFUTE value of becoming fully Awaken. Yes, maybe if there is book we can see better the reasons and message.
In movie many resist becoming "changed" but once changed they see value in it, and try to convert family and friends or anyone. They see possibility of real peaceful world. But "humans" (ie. people with feelings) fight and stop virus as if it were evil and terribly bad.
Anyway main point Im trying to make is this what I saw is deliberate attempt to condem any modification of ourselves that would reduce feelings and emotions, you know the girly stuff people love so much. So bad is this conversion that writer compare it to having sick virus in body or mind.